Smooth skin shouldn't be complicated.
The beginning
KOKO WAX started in 2022, in a small apartment in Brooklyn.
Like many women, our founder Laura had spent years bouncing between salon appointments she couldn't always afford and drugstore wax kits that left her skin red, sticky, and frustrated.
One evening, after another disappointing at-home session, she asked a simple question:
"Why is there no in-between? Something that works like a salon, but feels like home?"
That question became KOKO.
Two years of formulation
We didn't want to launch just another wax brand.
So we spent the next two years working with cosmetic chemists in France and Italy — countries with some of the strictest beauty standards in the world — to develop a formula that ticked every box:
→ Effective on coarse and fine hair → Gentle enough for sensitive skin → Free from parabens, phthalates, and artificial fragrances → Made with skin-loving ingredients like coconut oil and chamomile extract
After 47 iterations, our signature Wax Pearls were born.
Our mission
We believe self-care should never feel like a chore. KOKO exists to make professional-grade waxing accessible, gentle, and genuinely enjoyable — right from your bathroom.
What makes KOKO different
🌿 Clean by design Every formula is dermatologist-tested, vegan, and cruelty-free. No shortcuts, no compromises.
✨ Salon-grade results Developed with European cosmetic chemists, our wax performs like the one your esthetician uses — at a fraction of the cost.
💕 Built for sensitive skin Enriched with soothing botanicals so you can wax confidently, even on delicate areas.
🌍 Thoughtfully made Recyclable packaging, ethically sourced ingredients, and small-batch production in Europe.
Behind KOKO
KOKO is a small, women-led team based between New York and Paris.
We're estheticians, chemists, and beauty enthusiasts who believe in honest products and even more honest conversations about skin.
Every batch is tested by us before it reaches you. Every email is read by a real human. And every product carries our promise:
If it's not good enough for our own skin, it doesn't make it to yours.
Join the KOKO community
Today, over 50,000 women trust KOKO for smoother, softer skin — at home, on their schedule, on their terms.
We're just getting started.